
With deep industry knowledge and a unique ownership structure, we develop our products in close collaboration with our clients in the financial sector.
Our products support the customer engagement - before, during and after meeting the customer.
By reducing administrative work, we help financial institutions move time and attention back to what creates value: engagement, dialogue and trusted advisory.
Unique ownership group with deep grounding in the coupling of finance and technology
&money was created in 2023 and today has an ownership group consisting of the international technology company Trifork and the 2 Danish banks Nykredit and AL Sydbank.


Most tech companies build for finance from the outside. We build from the inside - with a deep understanding of advisory, regulation and the realities advisors face every day
We design technology that strengthens advisors instead of replacing them – combining AI with human judgment and relationships to ensure superpowered advisory.
We cover the full interaction lifecycle: before, during and after meeting the customer – across channels, touchpoints and use cases.
Our solutions are already creating measurable results for financial institutions, freeing up advisory time and improving engagement quality.
With strong partnerships, certifications and existing financial customers, &money is a reliable partner in a highly regulated market.
We work every day to provide our customers with better digital experiences in meeting their customers, through adaptive products.